The site itself
A fast, static build with nothing to patch and nothing to hack. Click-to-call, click-to-text, service intake, real hours, real directions. Hosted and maintained.
E-commerce operations
The back office your shop never got around to building.
Websites, product feeds, Google Business Profile, email, and the plumbing that connects them — built once, then kept running. For powersports shops and the independent retailers next door to them.
Most shop websites fail quietly
Not dramatically. Quietly — which is worse, because nobody notices for months.
A contact form that stopped delivering. A Google listing owned by a marketing company that stopped returning calls. A newsletter signup wired to nothing. Hours that were right in 2019.
None of these throw an error. They just cost you leads, one at a time, until someone thinks to check. Checking is most of the job.
What gets built and run
Not a design package. The operational surface a shop actually sells through.
01
02
Google Business Profile
Ownership recovered if it's in someone else's hands. Categories, hours, photos and service areas set correctly — the listing does more local work than the website does.
03
Product feeds & Merchant Center
If you sell parts online, the feed is the machine. Built, validated, and monitored so listings stay live instead of quietly disapproving.
04
Email that arrives
Google Workspace on your own domain, with SPF, DKIM and DMARC set so your quotes land in inboxes and not in spam folders.
05
A parts storefront
Optional: a full catalog of aftermarket parts on your domain, with fulfilment handled off-site. You earn on every order without holding stock or answering shipping questions.
06
Ongoing care
Updates, edits, monitoring, seasonal changes and a person who answers. The difference between a site that ages well and one that quietly rots.
How it goes
Three phases, no surprises, and you see the work as it happens.
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An audit before a proposal
What's live now, what's broken, what's indexed, what Google thinks you are. Findings in writing, with sources — including the parts you won't like.
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Build, then migrate carefully
New site built alongside the old one. Every existing URL mapped and redirected so the rankings you've earned come with you instead of dying at launch.
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Run it, or hand it over
Care plan if you want it handled. Full handover if you'd rather do it yourself. Both are real options — the second one isn't punished.
You own every account
This is the part most shops have been burned on, so it's stated plainly rather than buried in a contract.
Your domain, your name
Registered to you, in your name, with your contact details on the registration. Not held on your behalf.
Your logins
Google Business Profile, Workspace, Analytics, Search Console, Merchant Center — administered under your accounts, credentials handed over on request.
Leaving is not a fight
If you stop, you keep the site, the domain and the accounts. No hostage hosting, no rebuild fee, no thirty-day scramble.
Who this is for
Independent shops with real revenue and no one whose job this is.
- Powersports, UTV, ATV and dirt bike shops
- Offroad, Jeep and truck outfitters
- Service shops taking work in by phone
- Small multi-location retailers
- Shops with a dead WooCommerce store
- Anyone whose listing outranks their website
One thing worth saying out loud. Shop Front is a trade name of a business that also operates an online powersports parts store. If you sell parts, that makes us a supplier and, in some categories, a competitor. It's disclosed before any agreement, your customer data is never used for it, and if it's a dealbreaker, that's a fair call to make early rather than late.
Start with the audit
Tell us the domain and what's bothering you about it. You'll get a written read on what's actually happening — whether or not it turns into work.
PLACEHOLDER — replace mailto address, phone number and domain before deploying